GoHighLevel VA: Skills, Tasks and Jobs
GoHighLevel ("GHL") is the all-in-one marketing and CRM platform many agencies and small businesses run on. VAs who can build and run it are in steady demand, and you can learn it without a client.
What the work is
GoHighLevel, often shortened to GHL or HighLevel, puts a business's CRM, sales pipelines, funnels and websites, email and text campaigns, calendars and automations in one account. Marketing agencies use it heavily, often under their own brand name, and give each client a "sub-account".
A GHL VA keeps those accounts running: building and fixing funnels, setting up pipelines, writing workflows that send the right message at the right time, and keeping contact data clean. In job posts it shows up under titles like GHL specialist, CRM assistant, funnel builder, marketing automation VA, and in many sales and appointment-setting roles where the CRM is GHL.
Typical tasks
- Build funnels and landing pages from a template or a design
- Set up pipelines and stages that match how the client sells
- Write workflows: follow-up emails and texts, reminders, task assignments
- Connect calendars and booking forms
- Import, tag and clean up contacts
- Build and load "snapshots" (saved account templates) for new clients
- Pull simple reports on leads and bookings
Tools you'll use:
How to learn it
Start a trial account and rebuild a simple funnel and pipeline for an invented business (a dentist, a roofer, a coach).
Use HighLevel's own help center and video tutorials; they cover every feature step by step.
Practice workflows: "new lead from a form → tag → welcome email → task for the sales rep → reminder before the call".
Learn the words: sub-account, snapshot, pipeline, trigger, workflow, custom field (see the glossary).
How to show you can do it
Clients hire proof, not promises. Two or three of these in your applications will set you apart:
- A screen-recorded tour (2–3 minutes) of a funnel and the workflow behind it
- Screenshots of a pipeline you designed, with a sentence on why the stages are in that order
- A one-page SOP explaining how to run one of your workflows
Put your best sample first and keep it short. A client deciding between twenty applicants will look at one thing for thirty seconds. Make it count.
Open roles that ask for it
These are open roles at VA MASTERS. VA Career Hub is published by Outsourcing Insider, a VA MASTERS company. List as of October 25, 2026; every role links to its page on vamasters.com, where you apply.
Cold caller and Appointment setter
Part Time · 80 hours a month · posted Oct 21
Confident Cold Caller and Appointment Setter responsible for outbound calls to local businesses, qualifying leads, handling objections, and booking in-person meetings.
Bookkeeper and Payroll Specialist
Part Time · 40 hours a month · posted Oct 20
Experienced Executive Assistant with hands-on Gusto payroll, QuickBooks and Xero bookkeeping, client payroll onboarding, and HR coordination, known for accuracy and attention to detail.
Digital Marketing Strategist
Part Time · 40 hours a month · posted Oct 19
Lead email and SMS marketing strategy using GoHighLevel to segment contacts, reactivate clients, and drive bookings for a health and wellness practice.
Cold Calling Appointment Setter
Part Time · 80 hours a month · posted Oct 14
Outbound Cold Calling Appointment Setter for a marketing agency, booking qualified appointments with home service business owners using scripts and a power dialer.
GHL Automation & Lead Conversion VA
Part Time · 40 hours a month · posted Oct 6
GHL Automation & Lead Conversion VA responsible for auditing, rebuilding, and optimizing GoHighLevel workflows and email nurture sequences to improve lead follow-up and conversion.
Outbound Sales Representative
Part Time · 80 hours a month · posted Oct 2
Outbound sales specialist responsible for qualifying leads, pitching website design packages, closing deals, and booking follow-up appointments using CRM tools.
Real Estate Acquisitions Specialist
Part Time · 80 hours a month · posted Sep 26
Real Estate Acquisitions Specialist managing the full deal cycle from lead qualification to contract closing, specializing in wholesaling and negotiation.
Member Services Appointment Coordinator
Part Time · 120 hours a month · posted Sep 14
Customer Service and Appointment Setting Specialist managing member inquiries, bookings, and CRM records for a youth athletic training facility.
Outbound Sales Representative
Part Time · 80 hours a month · posted Sep 11
Outbound Sales Representative driving new business in med spa and aesthetics through multi-channel outreach, lead qualification, and live product demos.
GoHighLevel Website Specialist
Part Time · 80 hours a month · posted Sep 8
Manage and maintain WordPress website and GoHighLevel funnels, including site updates, security, landing pages, and course content organization.
Other skill guides
Questions people ask
What does GHL mean for a virtual assistant?
GHL is short for GoHighLevel, a CRM and marketing platform. A "GHL VA" builds and runs things inside it: funnels, pipelines, workflows and calendars. Our glossary entry explains the term in more detail.
Is GoHighLevel hard to learn?
It's big, but not hard. Most VAs learn the parts their client uses first (usually pipelines, calendars and workflows) and add the rest over time. Building one complete funnel-to-booking setup for an invented business is the best practice.
Do I need a paid account to learn GoHighLevel?
You need access to an account to practice. HighLevel has offered trials, and many agencies give new VAs access to a sandbox account. Check the current options on HighLevel's own site.